October 18, 2021 12:00 AM
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When the redesigned Jeep Grand Cherokee alcove dealerships this year, it will accept a three-row adaptation sitting abutting to it for the aboriginal time back the nameplate’s 1992 debut.
Pricing for the SUV hasn’t been revealed, but the three-row Grand Cherokee L, which debuted over the summer, starts at a little added than $2,000 aloft the approachable two-row model. The gap could compress if Jeep raises the amount of the five-passenger adaptation back the redesign arrives.
Dealers and analysts said that could account some abrasion for the two-row archetypal but that Jeep still will appear out advanced in the continued run by befitting consumers from abrogation to added brands for a three-row SUV.
Ken Thomas, operating accomplice at Northland Chrysler-Dodge-Jeep-Ram in burghal Detroit, said there’s a accidental of buyers for the acceptable two-row archetypal who will stick with it. The L, meanwhile, is conquesting owners of the Ford Explorer and Chevrolet Tahoe and Traverse, he said.
Thomas believes the L, which starts at $38,790 including shipping, was priced aloof appropriate to abstain overlapping too carefully with the beyond Wagoneer SUV.
Kelleher: Abutting 2-row to lift sales
“I accept we’re activity to see some acceptable Grand Cherokee buyers move over to the three-row,” he said. “I’m seeing us conquesting added makes so far, bodies that aloof never advised Jeep because we didn’t accept a three-row offering. We may see a little dip in the two-row archetypal in sales overall, but the Grand Cherokee name, I believe, is activity to apparently abound appealing significantly.”
Dave Kelleher, administrator of the Stellantis National Dealer Council, said some barter accept admired the architecture of the Grand Cherokee L but aren’t affairs because they don’t charge the added row. This group, he says, is captivation out until the new-look two-row variant, with the aforementioned anatomy appearance as the L, arrives.
Kelleher, who owns David Chrysler-Dodge-Jeep-Ram in Glen Mills, Pa., said Jeep absent buyers over the years who outgrew the Grand Cherokee but has rectified that botheration with the L.
He expects the Grand Cherokee band to see a sales access already the next-generation two-row adaptation alcove stores. The L is axis bound as Jeep pushes to accomplish orders amidst the all-around chip curtailment that has bedfast assembly beyond the industry.
“I’m afraid we’re accepting as abounding as we are,” Kelleher said of the L. “Is there enough? We would accept to be able to aftermath a lot of cartage to say I accept enough. I’m affairs everything, and a lot of them are awash afore they get there.”
Ivan Drury, chief administrator of insights at Edmunds, said buyers who appetite a two-row account agent are audible from those who appetite one that can bench seven or eight people.
He sees Jeep accepting success with both varieties of the Grand Cherokee. It reminds him of back Lexus broadcast the adeptness of the RX by abacus a three-row alternative to its calendar afterwards a continued run as a two-row model.
The Grand Cherokee L “does accumulate bodies in your cast instead of accepting them aloof absolutely carelessness you,” Drury said. “It’s article that they could [have] alike done a little bit sooner, but the actuality that they’ve done it at all is a win on their part.”
Jeep is blame to ample Grand Cherokee L orders amidst the chip shortage.
Brian Moody, controlling editor for Autotrader, said “there is a adventitious the three-row could cannibalize Grand Cherokee two-row buyers, but the two audiences are aloof altered enough.”
The L buyer, Moody said, is acceptable added anxious with ancestors hauling, while the two-row client is apparently added anxious with off-roading ability. The two-row has a beneath wheelbase and “that agency a added advancing breakover angle,” he said.
“The L does aloof accomplished off-road, as was approved by Jeep at their proving grounds,” Moody said, “so the added adequacy of the two-row, about slight, will address to those added acceptable Jeep buyers that absolutely abode off-road adeptness nearer the top of their account of priorities.”
Karl Brauer, controlling analyst at iSeeCars.com, said the Grand Cherokee L was an economical way for Jeep to jump into the assisting three-row segment.
“The key is to access absolute aggregate for a artefact band with basal amount increases for the manufacturer,” Brauer said. “That’s why Jeep broadcast the Grand Cherokee’s configurations. Abacus some autogenous aggregate and a third row was a almost bargain change, yet it will essentially abound the Grand Cherokee’s abeyant audience.”
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