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The BMW Group had an abundantly acknowledged 2021, with its BMW and Rolls-Royce brands announcement almanac sales. The big news, however, is on the electric side, with sales of array EVs from BMW and MINI added than acceleration over 2020.

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The BMW Group acquaint year-over-year sales advance of added than 8% aftermost year, with a absolute of 2,521,525 BMW, MINI, and Rolls-Royce cast cartage delivered to customers.

It’s account acquainted that this record-setting achievement didn’t accommodate the barrage of some new high-volume/entry-level archetypal for any of the company’s brands. If anything, this was a advance upmarket, with BMW-branded sales extensive an best aerial of 2,2 actor units (up 9%), while Rolls-Royce Motor Cars reported the accomplished sales in the brand’s 117-year history and the electric MINI Cooper SE became that brand’s highest-volume alms (up 98% from the year before). All in, the BMW Group’s sales of absolutely electric cartage (not some BS “electrified” vehicles) rose added than 133%, to 103,855 units.

BMW’s Pieter Nota, associate of the lath of administration amenable for customer, brands, and sales, underscored the company’s adeptness to cross accumulation alternation issues and dent shortages in the company’s columnist release, saying, “We accomplished a able sales achievement in 2021, acknowledgment to a able operational achievement and arch artefact line-up. Our brands appear abundant best best sales after-effects about the apple – spearheaded by the BMW brand, which is cardinal one in the all-around exceptional segment.”

Speaking on constituent cars in accepted and BEVs in particular, Nota added, “With added than 100,000 absolutely electric cartage awash aftermost year, ramping up electromobility was our bright focus.”

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2021 absolutely was a banderole year for electrified BMWs. With 37,939 BMW iX3 cartage awash in 2021, about one in 10 BMW X3s awash globally was absolutely electric. About one in four BMW cast cars awash in Europe (23%) was “electrified” (which — I know), too, with alike the nine-year-old i3 announcement solid, 5% advance over 2020.

Over at MINI, the adventure is abundantly the aforementioned – alone added so, with the battery-electric Cooper SE authoritative up about a third of three-door Cooper sales.

This year, we can apprehend alike added electric car advance from BMW, acknowledgment to the barrage of the BMW iX and the i4 models backward aftermost year, to be followed by absolutely electric versions of the BMW 7 Series, BMW X1, and a active MINI Cooper SE that will admission after this year.

Much like its neighbors at Audi and Mercedes-Benz, BMW has been accident arena to Tesla in the exceptional car bazaar for years now – and they absolutely apprehend they charge to embrace electrification if they’re activity to break accordant in the years to come. Allotment of that will absorb afterward in Tesla’s footsteps to advance absolute “end-to-end” chump acquaintance that starts in the advice acquisition appearance online, carries through to the purchasing experience, and into the delivery.

For its part, BMW seems to accept that, too, and acutely put its authorization banker arrangement on apprehension with this paragraph, active in a area titled, “Systematic digitalisation of chump interface paves the way for sales success in the future.”

For instance, as able-bodied as alms automatic agreement to abridge the purchasing process, pre-configured new cartage and newer acclimated cars beyond the absolute archetypal ambit can already be bought online in the BMW Group’s calm bazaar of Germany. By 2025, the aggregation affairs to advertise about a division of its cartage absolutely online.

BMW Group columnist release.

If I were a BMW dealer, I’d be advance heavily in EV training for my sales and account staff. On that note, bang actuality to chase bounded inventories and deals on a new BMW iX crossover.

Source | Images: BMW Group.

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