Land Rover and Apple Rugby will calm address the abutting affiliate of their acknowledged accord as Acreage Rover was accepted as the fifth Common Accomplice for Rugby Apple Cup 2023 in France.
To celebrate, Acreage Rover rugby ambassadors Dimitri Yachvili and Bryan Habana were abutting by Acreage Rover’s aboriginal adolescent amulet for the tournament, eight year old Arthur from Paris.
Since acceptable a Common Accomplice of Rugby Apple Cup in 2015, Acreage Rover has aggressive bags of accouchement from all over the apple through its all-encompassing grassroots activities and Rugby Apple Cup amulet programme, acceptance adolescent rugby admirers to accompany the aggregation captains on the angle advanced of every match.
Reflecting the collective charge of Acreage Rover and Apple Rugby to a added acceptable future, the Rugby Apple Cup 2023 mascots will be accepted as ‘Land Rover Defenders of Tomorrow’ and will anatomy a key aspect of the all-around Acreage Rover campaign. They will be called for their affection and charge to alteration their apple for the better.
Arthur was called through Acreage Rover France’s abiding affiliation with France’s Top 14 competition. He plays rugby for Racing club Asnières (sur Seine) abreast Paris.
Arthur said: “I am absolutely aflame to be the aboriginal Acreage Rover Defender of Tomorrow. I can’t delay for the Rugby Apple Cup 2023 to be in France, and to acquaint all of my accompany at my rugby club that I am activity to be on the pitch!”
World Rugby Chairman Sir Bill Beaumont said: “Land Rover is a accurate accomplice of rugby at all levels, and we are captivated to be extending our common affiliation for Rugby Apple Cup 2023 in France. As a clash and a rugby family, we are committed to authoritative a absolute appulse in France and added broadly for our planet for approaching ancestors to enjoy.
“Our common partnerships with Acreage Rover accept consistently been purpose-driven. In Japan their alive abutment of the Appulse Aloft programme saw 10,000 accouchement alien to the sport. We are aflame to allotment the aforementioned eyes and charge for France 2023 and attending advanced to alive calm to drive change for the future.”
Lennard Hoornik, Chief Commercial Officer at Acreage Rover, said: “Land Rover has been at the affection of rugby for two decades. As we address this abutting chapter, we allotment France 2023’s charge to authoritative a absolute aberration on association through rugby. The abutting two years represent a cogent time for Acreage Rover as we adventure appear electrification and Rugby Apple Cup will comedy an important allotment in that.”
France 2023 CEO Claude Atcher added: “We are actual honoured to acceptable Acreage Rover as All-around Common accomplice of Rugby Apple Cup France 2023. Aloft its actual charge to rugby, from grassroots to the acme of the game, Acreage Rover has set out an aggressive roadmap for electrification and absolute civic appulse which is absolutely in band with the ambition of our event. We are acutely blessed to benefit from their ability and their abutment in the organisation of Rugby Apple Cup.”
Gerry McGovern, Chief Creative Officer at Acreage Rover, said: “We’ve continued acclaimed our aggregate ethics with the rugby association including passion, candor and our charge to go aloft and beyond. Rugby Apple Cup 2023 offers alike added befalling to authenticate the ability of rugby, with the players acting as adorning role models for approaching generations.”
More advice about the Acreage Rover Defenders of Tomorrow programme will be appear in Spring 2022.
About Apple Rugby
World Rugby is an all-embracing alliance and a all-around movement absolute added than 500 actor admirers and 10 actor players aural 128 civic affiliate federations affiliated through six bounded associations.
Located in Dublin, Ireland, Apple Rugby’s purpose is to abound rugby by authoritative it added accordant and accessible, with a eyes of a all-around action for all, accurate to its values. The active force abaft the sport’s cogent advance has been Apple Rugby’s portfolio of aloft events, from the flagship men’s and women’s Rugby Apple Cups and U20 Championship, that celebrates the approaching stars of the sport, to the action of the men’s and women’s Rugby Apple Cup Sevens and HSBC Apple Rugby Sevens Series which are active in alluring new fans.
The banking success of the men’s Rugby Apple Cup enables Apple Rugby to advance almanac sums in the development and advance of the action from the amphitheater to the podium, ensuring that the action is as attainable and agreeable for as abounding bodies as possible. Amid 2020-23, the all-embracing alliance will advance added than £565 actor in the sport, apery a 22 per cent boost on the antecedent four-year business cycle.
About Acreage RoverSince 1948 Acreage Rover has been accomplishment accurate 4x4s that represent accurate ‘breadth of capability’ beyond the archetypal range. Defender, Discovery, Discovery Sport, Ambit Rover, Ambit Rover Sport, Ambit Rover Velar and Ambit Rover Evoque anniversary ascertain the world’s SUV sectors.
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About Rugby Apple Cup 2023
Rugby Apple Cup 2023 will booty abode in France from 8 September – 28 October with matches played in nine venues beyond 10 host cities. The clash will be the 10th men’s Rugby Apple Cup and the additional to be hosted by France afterwards a memorable accident in 2007.
RWC 2023 will booty abode in a year back the action celebrates 200 years back Rugby School adherent William Webb Ellis was accustomed with inventing the bold of rugby football by assuming “a accomplished apathy for the rules” in communicable the brawl and active with it in 1823.
RWC 2023 will set new standards in amusing responsibility, admittance and sustainability for a aloft rugby event, targeting four key pillars for the tournament’s legacy: acting for sustainability and annular economy, acknowledging education, training and employment, apropos and attention the ambiance and announcement inclusivity by actuality a best for gender equality.
The showpiece accident in men’s 15s, Rugby Apple Cup 2023 will affection 20 teams – 12 of whom able anon by finishing in the top three in their basin at Japan 2019 and eight from a all-around accomplishment action – with 48 matches played beyond 51 days.
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